Has Generative AI Already Peaked? [video]
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As long as there is a will from industry to pay, they will continue looking. And there are so many incredibly valuable low hanging fruit that are more engineering challenges currently, that I don't think overall funding for research in the field will dry up anytime soon.
Hence, the economics of both are vastly different. It is much harder to reach the viral inflection point with hardware than software, even with great products.