Wow , pretty horrible ad, and not in a good way. Was it CGI or real ?
Edit: I take that back. My money is on full CGI. I can’t imagine how a brass trumpet would break when placed above an arcade with no physical deformation on the arcade below it.
One way would be practical effects.
Multiple items / layers filmed separately for controlled crushes, then combined in post.
I'd be very surprised if a bunch of thin brass tubes transmitted enough for force to cause any deformation in an arcade cabinet when being crushed in that direction.