9to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo
The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
> It's a small electronic device that replaces so many real world things. It's like all these things 'zipped' into one... Okay good idea, but how do we make it look cool?... Epic music... And Explosions!
The ad is actually less embarrassing than the fact that how uncreative this is.
On the other hand, it's also hard to imagine that a bunch of people working in the ad business / phones / creative marketing, and not one of them said while working on this ad: "hey guys, aren't we just redoing that phone ad from 15 years ago?"
People of a certain age are informed by shared cultural touchstones.
Those making ads in these timeframes are ages where they all experienced the Star Wars trash compactor scene as a visceral moment pressed into their psyches:
https://www.youtube.com/watch?v=6u3QInIMVME
As a child, the blasters and light sabres are make believe, but the compactor closing in slowly on Luke, Leah, C3PO, that felt real. Kids could feel that big squeeze. It was ... VIVID.
When you start making create visual experiences (ads in particular), it's not uncommon you'll reference such touchstones. You'll get approved by marketing committees because they too have that touchstone in their pasts.
The original scene plots out as an increasing stress, but ends with a relief. Ad creatives often "quote" these if they feel they can match/replay the original emotional beats, here implied looming threat, visceral danger building agonizingly slowly, realization of total destruction, saved by suddenly revealed relief.
Nintendo, LG, and Apple all tried to have their "product placement" land in that surprise moment revealing the pressure relief: a sleight of hand where this moment, this thing, is the MacGuffin associated with the stress vanishing.
Is this uncreative? "Aren't we just redoing Star Wars New Hope?" Sure. But ads that connect to the beats of touchstones inside the viewer do evoke more reaction, and the ads aren't quoting each other, they're quoting the original.
Art often quotes art, the quoting considered both creative and effective.
I don’t believe that this is the general consensus.
Never mind that the artwork itself looks straight out of DALL-E 2, with its orange-bluish cast. Who is calling the creative shots at Apple these days?!
Check out the transformers films - those are the canonical punch in the face in that department.
and to your claim, no. its a minor player (far behind the Japanese makers). You will have a hard time finding anything with a LG logo in stores in Japan. the market is heavily skewed towards local players.
I see Sony, made mostly of LG parts.
Is the claim then that most Japanese people don't know that their "local" phone is made by LG because the logo says Sony?
Following your rationale, I'd guess the top selling brand is getting backlash specifically because it's the top selling brand by a large margin. And other brands, like LG, can make "outrageous" ads without causing outrage because Japanese people either don't see or don't care about ads from brands that don't hold a majority market share.
Is that close to what you're saying? If so, is that true for other market segments? It'd be interesting to note. I don't know that I have a similar example for the US market.