The real problem is finding enough time and money to waste on such a fruitless endeavor. If that can't be managed it nullifies the entire problem of digging a hole on Mars since a Mars base is nothing but a waste of time and money. Wasting time and money is table stakes.
Before you get angry with me: I'm not saying this is the way it ought to be, but it's the way it is.
realistically, the assembly could be done remotely, and you would want at least two habitable shielded pods with a very large excess of food/oxygen/supplies stored by the time humans arrived.
This might seem impossible, but i don't think it's particularly difficult, the only major hurdle would be the budget. The rocket vessel will make a good living pod, the small nuclear reactor was studied by the US Gov in the 50s, so that shouldn't be a problem, except maybe cooling, but again that should be a solvable problem.
What would a realistic answer even look like? I imagine that since nothing like jump-starting an economy ex nihilo on a cold, desert planet has been done before, any proposal at all would sound wildly unrealistic.
When steam engines decreased that time to 16 days, 200-passenger ships crossing Atlantic purely for tourism were very popular.
So, yes, some billionaire paying for their kid to spend 12-18 months on a Mars trip is a possibility. Or maybe even for themselves if they retire, or as a sabbatical.
However, I think the much greater time and expense is going to make Martian tourism a much smaller market than lunar tourism.
I think in the medium term, the Moon is a much more feasible destination for humans than Mars is. It is much easier for an ultra-wealthy person to take a few weeks out of their schedule for a trip to the Moon, than months or years for a trip to Mars. Since it is only a bit over a light-second away, they could even quite feasibly work remotely from there – the delay is small enough that real-time audio and video calls are possible. Mars is 3–22 light minutes, which forces all communication to be asynchronous.
The enterprise of starting a colony on Mars is so unprecedented that any economic solution sounds nuts.
I think the only realistic answer at this point is "We need more information".
Let's assume the colony itself is built by some idealist willing a trillion dollars to the project or something. Now that you have a base on Mars, how do the inhabitants pay to keep it going? Self sufficiency is too far fetched at this stage so they need regular supply shipments from Earth, so they need income of Earth currency.
Emotional blackmail: “If Congress doesn’t pass the Martian colony funding bill, Americans on Mars will die”
National competition: “China’s Mars colony is bigger than ours”
Religion: “God wants us to send money to Mars” (that may sound bizarre, but religion motivates humans to spend fortunes on all sorts of strange things, maybe at some point one or more religions will latch on to Mars)
Let's say for instance that some answer were "handicrafts built from local, Martian materials" along with "YouTube channel revenue". Sounds unrealistic to me, but maybe people would be willing to pay $1M for a little puppet made on Mars, and they could ship them out by the ton. The economics on this are unusual.
I don't know. I honestly think Martian colonization just will not happen until we have a global, peaceful, prosperous civilization. Then it would just be funded by the global government in a similar way and for similar reasons as the antarctic stations.