I reject the framing.

We can't have it both ways. If we want model makers to license content they will pick and chose a) the licensing model and b) their partners, in a way, that they think makes a superior model. This will always be an exclusive process.

It's a question of axioms. LLMs are by definition "biased" in their weights; training is biasing. Now the stated goal of biasing these models is towards "truth", but we all know that's really biasing towards "looking like the training set" (tl;dr, no not verbatim). And who's to say the advertising industry-blessed training material is not the highest standard of truth? :)