The NOVA system is more interested in the wider effect of ultraprocessed foods replacing existing eating and cooking habits. The Brazilian dietary guidelines that were inspired by NOVA places a lot of importance in the social aspects of procuring food, preparing it, and eating it. In a sense, it's the antithesis of products such as Soylent.
So we can have what, one source on the issue with a very obvious conflict of interest? What kind of sense does that make?
> The NOVA system is more interested in the wider effect of ultraprocessed foods replacing existing eating and cooking habits.
I wasn't make a comment on what they do. I was making a comment on what I would find useful.
I don't find saying "ultraprocessed bad mmmm'kay" particularly interesting or insightful. All processes and preservatives are not equal. Pretending they are (or even just glossing over the details) is unscientific and a waste of time and money.