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Comment by some_random | Hacker News Reader

The observation that this ad is a bookend to the classic 1984 ad is interesting, in 1984 Apple is destroying a screen and freeing people to work on creative, human expression. Meanwhile in the M4 iPad ad, they're crushing the tools of creative human expression into a screen.

Edit: I bet the reaction to this would have been completely different if it was a cartoon instead of real life commercial.

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Yeah there's no problem with the general concept of the ad, and a cartoonish squish solves that. But they wanted dramatic images of destruction because it looks cool or whatever, without thinking that it's really odd and dissonant to feature a bunch of creative tools being destroyed in an ad which is ostensibly meant to celebrate and encourage creativity.

They are not destroyed, this is a framing of those that want to produce outrage. These things are compacted into a iPad.

It's pretty obvious the items in the advertisement are being destroyed. The message is that they were compacted into an ipad, but if like the vast majority of the population you don't think an ipad is a replacement for those items, they were destroyed and replaced with something worse.

I don't see how its worse. All the stuff compacted would cost 10000s and take up an enormous amount of space.

Replacement/alternative. This is just whining around the meme of smashing stuff in a press.

Outrage is lame.

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