OpenAI Is Readying a Search Product to Rival Google, Perplexity

ChatGPT4 has basically replaced Google for me when I'm looking for a quick answer and not additional resources.

That said, I'm curious how this is going to go from here because right now the values of LLMs is that they've been fed the entirety of human knowledge. What is the quality going to look like a few years from now when half the new content on the internet is AI generated and the snake is eating its own tail?

So a GPT4 wrapped Bing?

Doesn't bing chat already do this?

ChatGPT often gets to the point within one query, whereas a Google search often requires visiting multiple sites to read material where you might find the answer to your question. Very often these articles spend >50% of the text with "filler" or introductory material you have to wade through while you hope to find an answer. In this sense, for the right type of search, ChatGPT is a serious time saver.

The next level of efficiency surfaces when you found an answer, complete or not, and have follow-up questions. A Google search quickly grows into a large tree of sites you have to visit and summarize before you feel like you have an answer.

There is no question in my mind that this is the future of search.

Perplexity is big enough to be named in Bloomberg?