I've seen some discussions around this ad circulating alone, and I understand the concerns, but at the same time I feel it's a bit much ado about nothing. I think the thought here is clearly "this device is the capabilities of all these items together", which frankly isn't untrue. I find it as charming or insulting as any other ad, which is to say it feels as corporate as anything else, it just comes at a time where creatives feel more on the back foot.