Epic vs. Apple judge thinks Apple's being shady about buttons and links
theverge.com
theverge.com
Not sure if this qualifies as strategic deterrence. If anything, he has thus far just helped Apple set useful precedents. A more-sympathetic plaintiff might have caused the law to veer otherwise.
Yes, the forcing Apple to allow external billing platforms has been a very useful precedent.
The courts order is far less than what was being mooted in legislation, and killed those bills better than a lobbyist ever could have.
Not saying Apple is wrong or right, but your response isn’t considering the actual end-to-end user experience that will result from it, which is the part that Apple does care about.
But also, users who really care about end-to-end user experience will automatically prefer standard payment apps. So, then bad apps should automatically get weeded out.
Finally, it is possible I admit, that here, we have "What's good for an Apple user?" vs "What's good for long term goals of the system?". Because it is quite possible that the long-term cost that happens because of the monopolistic practices of Apple only impact poor users negatively, and not rich users. And therefore, the only argument that actually works is, "This is bad for the whole population in general in long term, because of the potential for abuse in future by a company."
In such a case of potential abuse, it is possible that the users would then look the government to help them out, possibly at huge cost to the government. So, it might make financial sense on the part of the government to prevent such a situation from arising in the first place. And then, the real solution to this problem would be to break up Apple the phone hardware company from Apple the iOS company from Apple the payments company.
Competition requires diversity, there has to be different offerings which work in slightly different ways.
An app on your phone is "third party" from the perspective of Apple but from your perspective it is a first party. You are doing business with them, presumably because you wanted to.
Right now, Apple can enforce payment guidelines uniformly across everything and they can provide the subscription and payment management experience that they want. If they open it up, then apps will force users to use their payment mechanisms. I suspect you’re overly discounting that people can treat their Apple relationship as the sole party responsible for what happens on their phone and overly privileging the how people interpret “doing business” with arbitrary 3p apps, especially if they’re not subscriptions (and for subscriptions I trust Apple to not follow dark patterns trying to get me to stay).
I agree you should be able to pick at least to give your payment details directly, but I think it makes sense to allow that apps be required to also ask preferentially for Apple Pay if there’s no such payment information provided.
The key takeaway is that Apple's payment processing business shouldn't be treated preferentially over a competing payment processor by Apple's mobile OS business, so any solution has to start there, and only then consider what Apple wants.
If Apple (let's also call them "Payment-System-A", to illustrate how the dual role causes issues here) has a special way to communicate to the user that they have this Payment-System-A-Verified-Secure-Link, then Payment-System-B should have an equal, special way to communicate to the user that they have this Payment-System-B-Verified-Secure-Link. Maybe Payment-System-B even Verifies better than Payment-System-A!
Since the legislative intent seems to be that Apple shouldn't be preferencing Payment-System-A on their platform, doing _literally that_ seems to go against the legislative intent. Let Payment-System-A and Payment-System-B compete as equals on the platform, and users can decide for themselves which Payment-System is more Secure or Verified.