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As an engineer, I find it extremelly frustrating to read Apple’s marketing speak. It almost sounds like ChatGPT and StarTrek techno-babble. Engineers cannot stomach reading the text, and non engineers wont bother reading it anyway.

Whats wrong with plain old bullet-points and sticking to the technical data?

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The target audience is neither engineers nor general public; these announcements are meant for tech journalists/youtubers etc to refer to when writing or talking about it.

Apple is no longer run by SJ. That train has sailed. Marketing and design wank wall-to-wall.

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