I have the impression you did it the wrong way. It is very difficult to create a product and push it somehow into the throat of people. It's much easier to other way round. Find what people want and then build the business.

Cull.tv had probably good arguments, but I don't think raising money is a proof of sound business in these days. BTW, I hope they are not your competitors.

Edit: I wanted to suggest to contact patio11, but I see he just answered.