> > In case it is not abundantly clear by now: Apple's AI strategy is to put inference (and longer term even learning) on edge devices. This is completely coherent with their privacy-first strategy (which would be at odds with sending data up to the cloud for processing).

> Their primary business goal is to sell hardware.

There is no contradiction here. No need for luxury. Efficient hardware scales, Moore's law has just been rewritten, not defeated.

Power efficiency combined with shared and extremely fast RAM, it is still a formula for success as long as they are able to deliver.

By the way, M-series MacBooks have crossed bargain territory by now compared to WinTel in some specific (but large) niches, e.g. the M2 Air.

They are still technically superior in power efficiency and still competitive in performance in many common uses, be it traditional media decoding and processing, GPU-heavy tasks (including AI), single-core performance...

By the way, this includes web technologies / JS.