And pricing is a completely orthogonal and obtuse concept too. Cold brew is putatively low effort and low cost. Just let coffee grounds soak in water overnight and you have cold brew. But it's often charged more than regular coffee or espresso-based drinks, which a) use more expensive equipment b) need more skilled operation c) more material [milk etc]
Cold brew takes more refrigerator space, which is relatively inflexible. Since it brews overnight, you have to put aside enough fridge space for all the cold brew you expect to sell that day. Contrast with regular coffee, which you make largely on-demand, with only the coffee beans to store overnight, on a shelf. So raising the price might be the sensible thing to do, to discourage purchases and/or pay for the extra refrigerator space.
In a coffee shop you need to prepare way more coffee, you need the space to store it cold over night, so I would say the higher price is understandable.
The consumer decides the price that is acceptable for the good - the cost of that good being higher or lower just changes the viability of the product and the bottom line from selling it. So it makes tons of sense that given two similar products that consumers will pay a similar price for that companies would prefer to sell the one that costs them less.