But the word they used isn't "NPU" or "neural engine" but "AI PC"??? If I build a PC with a ton of GPU power with the intention of using that compute for machine learning then that's an "AI PC"
So going by the intended usage of this marketing rubbish, the comparison Apple is making isn’t to GPUs. It’s to Intel’s chips that like Apple’s, integrate, CPU, GPU, and NPU. They just don’t name drop Intel anymore when they don’t have to.
https://www.tomshardware.com/pc-components/cpus/intel-shares...
It might be a marketing term by Microsoft, but that is just dumb, and has nothing to do with what Apple says. If this was in relation to Microsofts "AI PC" then Apple should have written "Slower than ANY AI PC." instead, as the minimum requirements for "AI PC by Microsoft" seems to be 45 TOPS, and the M4 is too slow to qualify by the Microsoft definition.
Are you heavily invested in Apple stock or somehting? When a company clearly lies and tries to mislead people, call them out on it, don't defend them. Companies are not your friend. Wtf.
This isn't a nice thing to say.
I don't own any Apple stock, at least not directly. I'm not defending Apple, just trying to understand what their claim is. Apple does plenty of consumer un-friendly things but they aren't dumb and they have good lawyers so they tend not to directly lie about things in product claims.
In this case they do straight up lie, without a question. There is no reasonable explanation for the claim. If they had some absurd meaning behind it then they should have put a footnote on it.
Of course, Apple has had an NPU in their SoC since the first iPhone with FaceID.
> faster than the neural processing unit of any AI PC today.
By comparing the non-existent neural engine in your typical AI PC, you could claim that the very first SoC with an "NPU" is infinitely faster than the typical AI PC
https://www.theverge.com/2023/12/14/23998215/intel-core-ultr...