The longtime CEO/President of Starbucks recently invested in a Cold Brew startup called Cumulus which makes instead coldbrew via a $600 countertop machine.
https://dailycoffeenews.com/2023/11/16/howard-schultz-part-o...
https://dailycoffeenews.com/2023/11/16/howard-schultz-part-o...
Of course, it's an attempt to be the next Keurig/Nespresso.