That is fault of the devs. Because optimization for dedicated graphic cards is a either integrated in the game engine or they just have a version for rtx users.

I mean, I remember Apple comparing the M1 Ultra to Nvidia's RTX 3090. While that chart was definitely putting a spin on things to say the least, and we can argue from now until tomorrow about whether power consumption should or should not be equalised, I have no idea why anyone would expect the M1 Pro (an explicitly much weaker chip) to perform anywhere near the same.

Also what games are you trying to play on it? All my M-series Macbooks have run games more than well enough with reasonable settings (and that has a lot more to do with OS bugs and the constraints of the form factor than with just the chipset).

They compared them in terms of perf/watt, which did hold up, but obviously implied higher performance overall.

It's not just games. There is in fact not a lot of stuff that Apple Silicon can run well. In theory you get great battery life, to use software nobody wants to use or to take longer to run stuff that is not running well.

The problem is two-fold, first the marketing bullshit does not match the reality and second the Apple converted will lie without even thinking about it to justify the outrageous price.

There are a lot of things I like about Apple hardware but the reality is that they can charge so much because there is a lot of mythology around their products and it just doesn't add up.

Now if only they be bothered to actually make software great (and not simpleton copies of what already exists), there would be an actual valid reason to unequivocally recommend their stuff but they can't be bothered since they already make too much money as it is.