The economic reasoning behind this doesn't make sense to me.
What do they lose by allowing slightly more freedom in configurations?
What do they lose by allowing slightly more freedom in configurations?
It's anecdotal, but 8/10 people that I know over the age of 40 would have no idea what RAM or CPU configurations even theoretically do for them. This is probably the case for most iPad purchasers, and Apple knows this - so why would they provide expensive/confusing configurability options just for the handful of tech-y people who may care? There are still high/med/low performant variations that those people can choose from, any the number of people for whom that would sour them away from a sale is vanishingly small, and they would be likely to not even be looking at Apple in the first place
This is what they did when I was buying iPad Air - it starts with actually problematically low 64GB of Storage... and the 256GB model is the next one with massive price jump.
It's the same kind of "anchoring" (marketing term) that car dealers use to lure you into deciding for their car based on the cheapest 29.999$ model which with "useful" equipment will end you costing like 45.000$
Not to mention that occasionally is nice to have a set of downloaded media available for vacation/travel and 64GB isn't enough to download week worth of content from Netflix.
This is why this is so annoying - you're right, I don't need 512GB or 256GB. But I'd still like to have more than "You're out of space!!" amount.
Games. You can put maybe three or four significant games on an iPad Air before it maxes out. (MTG Arena is almost 20GB all on it's own, Genshin Impact is like 40+ GB)
This is actually most of the storage space -- videos downloaded for consumption in places with no or bad internet.
[1]: https://liliputing.com/you-can-use-a-floppy-disk-drive-with-...
I mean, what would happen if you yanked out the drive while an app was running on it?
I could fit more if I didn’t insist on downloading everything 1080p I guess.
In my sphere, everyone with an iPad uses it for the Apple Pencil and/or video editing. Raw files for drawings get surprisingly big, once you get up into the many tens of layers, considering an artist can draw a few a day.
1. Having more SKUs is expensive, for everything from planning to inventory management to making sure you have enough shelf space at Best Buy (which you have to negotiate for). Chances are good that stores like Best Buy and Costco would only want 2 SKUs anyway, so the additional configs would be a special-order item for a small number of consumers.
2. After a certain point, adding more options actually decreases your sales. This is confusing to people who think they'd be more likely to buy if they could get exactly what they wanted, but what you're not seeing is the legions of casual consumers who are thinking about maybe getting an iPad, but would get overwhelmed by the number of options. They might spend days or weeks asking friends which model to get, debating about whether to spend extra on this upgrade or that, and eventually not buying it or getting an alternative. If you simplify the lineup to the "cheap one" and the "high end one" then people abandon most of that overhead and just decide what they want to pay.
The biggest thing tech people miss is that they're not the core consumers of these devices. The majority go to casual consumers who don't care about specifying every little thing. They just want to get the one that fits their budget and move on. Tech people are secondary.
More costs everywhere in the chain; limiting SKUs is a big efficiency from manufacturing to distribution to retail to support, and it is an easy way (for the same reason) to improve the customer experience, because it makes it a lot easier to not be out of or have delays for a customer’s preferred model, as well as making the UI (online) or physical presentation (brick and mortar) for options much cleaner.
Of course, it can feel worse if you you are a power user with detailed knowledge of your particular needs in multiple dimensions and you feel like you are paying extra for features you don't want, but the efficiencies may make that feeling an illusion — with more freedom, you would being paying for the additional costs that created, so a higher cost for the same options and possibly just as much or more for the particular combination option you would prefer with multidimensional freedom as for the one with extra features without it. Though that counterfactual is impossible to test.
I do think there is a price discrimination story here, but there are some details to be filled in.
Also, I have seen lots of people on HN complain about the price itself, even if it's not what you yourself object to.
The RAM and system-on-chip are tied together as part of the system-on-package. The SoP is what enables M chips to hit their incredible memory bandwidth numbers.
This is not an easy thing to allow configuration. They can’t just plug a different memory chip as a final assembly step before shipping.
They only have two SoPs as part of this launch: 9-core CPU with 8gb, and 10-core CPU with 16gb. The RAM is unified for cpu/gpu (and I would assume neural engine too).
Each new SoP is going to reduce economies of scale and increase supply chain complexity. The 256/512gb models are tied to the first package, the 1/2tb models are tied to the second. Again, these are all part of the PCB, so production decisions have to be made way ahead of consumer orders.
Maybe it’s not perfect for each individual’s needs, but it seems reasonable to assume that those with greater storage needs also would benefit from more compute and RAM. That is, you need more storage to handle more video production so you are probably more likely to use more advanced features which make better use of increased compute and RAM.