Sourcegraph CEO here. It’s not $99/user/month anymore. It’s great that a lot of companies were willing to pay that, but we and our customers prefer a lower per-user price and a higher % of devs at the company using it (ideally 100%). We reduced prices for our customers (current and future). You can see the posted pricing at https://sourcegraph.com/pricing.

For any other dev tools companies, I’d strongly recommend having lower prices so that every dev at your customer can use it (if that’s relevant for your product). If you start seeing customers be really picky with who gets a license, it’s probably priced too high.