I met Theo once. I didn't know who he was, but he made sure to tell me within the first few sentences that he was a very popular streamer/youtuber. I then watched him get recognized by someone else and they had a sort of friendly shouting match about something Theo has recently talked about in an opinionated way on his channel. His personality seemed perfectly suited for maximal media engagement through needless complexity. The more complicated things are the more arguments you can have and the smarter you can sound to those less familiar with all your esoteric choices.