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There are many search engines. There always have been. Google has long stopped producing the highest quality product. They are provably spending their money in a way which actively prevents competition from having a chance.

Wildly successful products can develop natural monopolies, yes, but that is not what we are seeing here.

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Switching from Google to someone else is extremely easy (I've done it, I don't use Google search). If Google didn't have the best index, we'd see more people doing that. We might even see people recommending others to change their default search engine to something else to get better results.

That isn't what we're seeing. We're seeing people use Google because the results are better.

What is better at this point? Duck duck go? Bing?

I pay for Kagi and it is better, but good luck getting Joe Random to pay for search.

Bing is better iff you use their AI tools, but giving high quality AI tools has got to be wildly unsustainable and so is not going to last.

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