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Ahh, I see it now. Definitely the route I would go.

This is a cool idea, my only concern is feeling icky about recommending things. Even if I really like a pair of shoes, will my friends believe me if they see I've got a refer.ly link attached to it? Or will they just think I'm trying to make a quick buck and I've been reincarnated as a spambot?

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That's a good question. I think making sure to add a personal note would help explain why you recommend something, like "here's a great helmet for going river rafting with, I used it last weekend" or etc.

I get annoyed by stuff that doesn't have context, like those Spotify alerts in Facebook that just lists the track, as opposed to something like "our whole team is jamming to the Budos Band while we jam out the next release".

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