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> It's just deeply ingrained in peoples heads that "only if it's hard or painful it must work".

Yes - this meme is extremely prevalent and extremely effective at putting people off exercise.

I think it is simply because when you are a kid, "running" means "going as fast as possible"

"Running" in the sport of "Running" means something different than "running" on the playground (which is more akin to sprinting).

Should add that with serious running training it is hard and painful, but more on aggregate. Even when I'm just base building, and maybe doing 1 or 2 'kinda hard but not all out' sessions a week, the accumulated load feels hard.

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