Microsoft invested in OpenAI over fears of falling behind Google
bloomberg.com
bloomberg.com
Journalists are pressured to meet engagement numbers by the middle management that states at hourly stats.
Also in that space are tech analysts. For all but the most obvious reports (e.g. new phone is faster and has a better camera), their predictions rarely come to fruition and their reports regularly contradict themselves, even in the span of just a few days.
Looking over the past reports from analysts (such as Ming-Chi Kuo) tells you everything you need to know about the industry.