It states:
> "The most popular posts on Reddit have switched from reposted content from “karma farmers,” or engagement hackers, to nearly entirely original content from less popular Reddit users. Original content from smaller communities is now outperforming recycled evergreen content by a tremendous margin across the platform. As of October, none of the top five posts of the month on r/all were original. By March of this year, four out of five of these posts were original. "
In my experience this hasn't been the case at all. I've also noticed that if you click the profile of people that end up on the front page, they are often new (or suddenly active) accounts with a certain pattern:
1) Make 3-4 posts not related to the content they want to promote, to "warm up" the account. I'm guessing there's a soft-ban on new accounts here.
2) Post the actual content/narrative they want to promote.
3) Suddenly, this post gets 10k upvotes and reaches the frontpage.