Doesn't take much digging to figure out that Gunter Kuhnle has been funded by Mars Inc [1] and Peter Rogers has been funded by Sugar Nutrition UK (fka: British Sugar Bureau) [2][3] and their names appear all the time in the popular press always defending the interests of big food.
Remember, a lot of the big food people came from big tobacco once the government started cracking down and they're just running the same playbook.
[1] https://www.linkedin.com/posts/gunter-kuhnle-13aba0171_a-who...
[2] https://www.bristol.ac.uk/people/person/Peter-Rogers-be40b6c...
[3] https://www.independent.co.uk/news/science/study-that-said-d...