How Google Can Beat Facebook Without Google Plus

theatlantic.com

17 pointsKell4 comments

They should beat Facebook by doing the opposite of Google+. Give me a place I can go and hide from people, where my private things aren't shared, where my bookmarks and personal information is secure.

Let Facebook do their thing and like the dozens of ghost towns before them they will peak and bust in time. People will always want search, they will always want privacy, and they will always want a reliable, neutral email address.

People don't care who they use to get publicity, to air their dirty laundry, to garner fawning praise and gather gossip. They do care deeply about who they trust with their guilty pleasures and darkest secrets, though.

Google as a brand will never become the go to place for storing private data (that people trust) unless they change, somehow.

Social network for the antisocial?

I don't think that would work.

An anti-social network.

Google should be like a bank. Does your bank let other people "Friend" you and "Like" your transactions? Would you even use that kind of bank if they were stupid enough to try?

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