Will Americans Ever Get Sick of Cheap Junk?
theatlantic.com
theatlantic.com
It seems really stupid to me. These established companies have made their products indistinguishable from no-name overseas brands but can't match the price. They may temporarily cash their good name for profit but what are they going to do when consumers catch on.
Pair this with the difficulty of finding honest reviews these days and it is impossible to find new quality brands. Not to mention that half of reviewers pick up an object and say "it's heavy so it must be well-made".
In a lot of cases, those "established companies" no longer actually exist. Their name is just licensed out for other companies to use. Often those other companies are same manufacturers that produce cheap crap.
That's why you sometimes see things like people saying not to buy a particular brand after a certain date. That date is usually the time that the brand started to be licensed out.
Long story short: it's a mistake to trust an established brand name automatically. You need to know if the company you think is behind it is really behind it.
The folks who gobble these companies up and streamline them for maximum profit don't care about the future. They only want to maximize the immediate value of their stake and cash out. The same dance keeps playing out.
Plus, if you inherit a perfectly functional Kitchen-aide stand mixer from Mema how are they ever going to sell more stand mixers which was the conclusion of the folks who bought Instapot and realized after the hype cycle died you just don't have a large recurring Instapot purchase market.
The only thing I regret is buying it in khaki as it's got a definite dirt patina that makes it a little harder to use in any sort of office situation.
[1] https://www.goruck.com/products/gr1?variant=32978334711908
I can walk you through my house, which includes two closets full of "extra" winter clothes, an entire pantry of "kitchen gadgets", a library of "decorative" books, and garage full of tools and "backup tools" (as well as a few boxes labeled "gifts - do not dispose".
So, yeah, this hits home.
As an example, Harbor freight has been selling cheap junk from china for many years. It has its place, if you know how to use it. Often times even cheaper than just renting a tool without any of the hassle involved with returning it, etc.
Try to "buy it for life" on all products I purchase. Totally over plastic garbage.
This leaves those that want the nice overbuilt stuff out because we cannot scale the high quality anymore.
Yeah, you know grandfather's all-metal electric saw was super over-engineered and will last longer than my Ryobi. But it can't make a straight cut to save it's life, weights 90 tons, and is horribly unsafe. And I'm not going to use either saw enough to see the end of their lives.
If you are actually going to use the thing like crazy, it's probably worth the investment.
My understanding is that the sea of crappy stuff from China you see in places like Dollar Tree or Temu is more or less a result of their industrial and export subsidy programs - some of them are little more than a recycling of waste products or waste capacity from a factory getting established.
The same stuff we used to crank out when we used to have small tool and die shops in the us - we just don't remember the crap that didn't survive.
But we are seeing a lot of macro changes going on in China and even despite increasing subsidies it is almost unsustainable at these levels in the long run.
Basically everything becomes a market for lemons because identifying quality takes to much time or is outright impossible. Reputations are fleeting resources that are mined of value, if you're paying attention you realize they have little meaning anymore.
So as a consumer you basically just have to assume everything is crap. And then it becomes a self fulfilling prophecy because the non-crap brands can't be found and go out of business or turn to crap as well to compete with other crap.