This has already started to happen for manufactured goods.

Mass-manufactured and cheap but low quality goods are extremely available. People also will pay a premium to some local craftsperson who makes artisanal stuff at an extremely noncompetitive price, often with less technical quality in some regard.

The real need is to have trusted brands and harder to game information about those companies, so you can more quickly tell when a company starts submitting to the MBAs and eroding their quality.