I don't think most of the Internet realizes the competition factors going on across social media right now... Content creators and even scholars compete against people who live in 3rd world countries, massive corporations, kids in their bedrooms, and many political and economic interest groups for attention over the entire internet.
People living in economically depressed conditions are eager and happy to make $10 off a creator fund, or even $5 for selling a user account with 1 million followers to a kid in America who wants to look like a fashion or music industry influencer... These platforms are not full of honest business people struggling to create public awareness for their brand, they're full of jaded honest people, corporate influence, political influence, and scammers.
There are tons of people literally creating drab content, and often lying in it about success secrets and tips to succeed on platforms as well. There are also tons of ad-sponsored posts run by everyone from scammers to people selling goods manufactured in sweat shops on top of all the legitimate (honest) product and service sellers.
The people competing to gain social media attention are as diverse as the schemes they generate, and that's inversely what is destroying any possible productivity for honest content, contributors, and artists on social media.
There is an endless stream of people that are eager to capture public consciousness, and the platforms weaponize it to make investors and management rich -- Just like a farmer's market, the landlord can basically sit back and charge everyone for rent, while the booth operators all furiously scramble to position themselves and sell enough to make a living. The platforms have grown to be far too large for anything great to come out of them for honest operators.