Market cap refers to perceived value to shareholders as measured by the stock price, which may or may not have anything to do with the size of the company or the amount of profit that it's making.
It is true that they aren’t technically selling the stock, they’re diluting existing stock and then using the created stock as compensation, but this seems like an unimportant distinction.
This does grant the company some power. Not obvious to me that power is nefarious, but it’s quite real.