> I was working in mobile games at the time and ended up working with Google on the Play Store launch, among other things.
Well, mobile games are distributed via ads, not the "stores."
I don't know. This distribution, network effects story. It's sort of, whatever. People were using chat apps then, and people are using chat apps now. The iOS App Store and Google Play are such shit shows, they are glorified installation wizards for 99.9% of people. Whether you have to install-wizard via sideloading or via a deep link or whatever, it's not super material nor revolutionary. I think this comes from conflating Steam with the App Store, ultimately Steam is a real, bonafide store, and the mobile app stores are more like technical restrictions that someone is using to take a 30% cut of revenues. Which is what everyone is saying anyway.