Apple never got rid of SMS. And there has been no embrace or extend.
All they did was put an optional message service in the same app.
One that isn’t even the most popular making it strange to say there is no competition.
All they did was put an optional message service in the same app.
One that isn’t even the most popular making it strange to say there is no competition.
They did a bit more than that. There were the glory days that if you ever left the Apple ecosystem, but iMessage ever had an awareness of your number, no other iMessage users could reach you until or unless you did some incantations that Apple didn't make obvious, ideally from an Apple device (that you may not own anymore), to allow your friends to keep sending you even green bubble messages?
I know multiple people who had to go to Apple stores to try to do this process.
So this isn't an exclusive Apple problem.
Embrace: include SMS
Extend: add iMessage
https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...
Extend: add ActiveX
Yeah, it is.