This is a short sighted article. Give it time. Apple thinks in terms of years or decades.
They'll keep getting bigger, or treading water at best, for another decade chasing needed capabilities before they start benefiting from a tech shrink. Then, a decade after that, we might have some form factors people aren't embarrassed to be seen wearing.
Until then, these 1.5 pound face smashing strap on dorkboxes are not going to be a substantial market.