Sure, Apple makes grandiose statements about its security and privacy. But they are protecting you from others. Apple has the keys to the kingdom and if they want they can just silently push a targeted software update to your device.
They can make your phone send messages you never typed. They can make your phone show you things that never happened. They could trivially influence an election, and it doesn't even take the entire org being in on it.
How many microseconds do you think it'd take before someone noticed and made it into a huge PR nightmare?
Apple has a brand of trust and security. If they decided to become even the tiniest bit evil in that dimension their “secure” brand would evaporate overnight.
Unless you think they control all media and levers to power too?
I don't actually believe this is actually happening, but it could.
Something like that, perhaps?
Fortunately we live in a world where corporations are never hypocrites, so that definitely didn't happen.
For the latter I’m sure the FTC will cover that in their antitrust suit.
Secondly do you have a link for your targeting claims?
The targeting stuff was all verbal communication from Apple sales reps, i dont have a link.
Steve Jobs was barely out the door before Cook ran to allow PRISM access, something Job's had fought against for years.
Apple's already exercising a great deal of editorial control over all political content on Apple TV+, so it's not too hard to imagine them extending this philosophy to other domains.
Unlike HBO, Netflix, Amazon Prime, etc. if you want to make a TV show on Apple TV+, you're not allowed to criticize technology or technology companies too heavily in dystopian fiction. They forced Jon Stewart to straight-up leave because he wanted to make an episode critical of China, and also wanted to interview Lina Khan.