Show HN: Moki is a recruiting platform built on Twitter
trymoki.com
trymoki.com
You start off with: "Moki uses Twitter to make your social recruiting smarter"
OK. How? Is this your big selling point? As a guy off the streat, I have trouble even parsing that, let alone coming up with what it might mean or how it would help me (or even if this is a problem I have).
So, thus far we know that "Twitter" seems to be a big deal for your thing. You have a "why twitter" thing taking up the rest of the space above the fold:
"On Twitter, we tend to follow people we trust. And if your team follows an applicant, that's a sign they could be a great hire"
Is that true? As a job seeker, would I need to be following people on Twitter for your thing to work? As an employer, would I need to be following people on Twitter for your thing to work?
Onward, below the fold is a bunch of talk about applications, job boards, etc. But still no word on what your thing does that sets it apart (and never another mention of Twitter anywhere). I see things that look like features, but it all seems like pretty generic job-board stuff.
So yeah, here I am having read everything there is to read about your thing, with no real understanding of what it is or whether it would help me.
How about instead, above the fold, explaining in a few bullet points:
- What your thing is
- Why I need it
- How it works
(oh, and since you seem to be here, how about explaining to us here at HN what your thing does, why we need it, and how it works!)
And in answer to your question - It's a recruiting platform like The Resumator, or Jobvite, but with a job board built in. It also adds social data to job listings and to job applications - so each job listing will also show a list of people who recommend working there. If you're an employer, when people apply for you job, it shows you a list of your team members who choose to follow the applicant on Twitter.
Companies could find it useful because recruiting is extremely hard - there's a low signal to noise ratio, so you might get lots of job applications from people who aren't really suitable, and only a few applications from people who are great. Moki helps you spot the people who are most likely to fit in quicker. Job seekers can find it useful because jobs listed aren't from recruitment agencies - they're from the actual company themselves - you can see a profile page of the company that explains their culture, office & perks and you can see a list of people who recommend working there.
It works, hopefully, seamlessly - companies list jobs in the same way they would with a regular job board and people apply for jobs directly on Moki, filling in a form on the site. The only difference is that you need to log in through Twitter to sign up. Nothing is ever automatically tweeted from their account.
As you can see - I've not quite found a way to word the concept elegantly yet. Thanks again for the feedback - I genuinely appreciate it.
This in my opinion is the problem that you are trying to solve through Moki. correct ? Why not make this clear on the homepage instead of saying "Hiring made simple..through twitter blah blah". So the problem is "too many applicants, only few good ones matching your company's needs/culture/environment/requirement". Moki is solving this problem by a) removing recruitment agencies layer ? b) directly connecting job seekers and employers ? c) twitter helps the employer understand more about the job applicant from his/her connections who might already work at the company ? d ) twitter helps the job seeker understand more about the company from his/her connections who already work there ? I am just thinking off top of my head here but take away whatever you can.
I'd really love to hear your feedback - criticism of the landing page, copy, design & concept is all genuinely welcome.
Guess you don't want too many links to off-site?
although i think "On Twitter, we tend to follow people we trust. And if your team follows an applicant, that's a sign they could be a great hire" is too idealistic :P a lot of people follow celebrities (can be in tech industry), bots, official twitter of some entities/websites, and even random people they find entertaining.
Also, I always see "Showing 1 to 4 of 4 jobs" at the bottom of the page.