A combination of some napkin math and 2020 Census data suggests that ~35% of the US population lives in a state that the above article declares to be "fully deregulated".
In Finland there was local monopoly for delivery and power could be bought from numerous companies. I just checked offers for my old place and I could choose between 250 different products, some from same companies (e.g. fixed term/permanent, guaranteed wind power, market rate). In there you would get separate bill from your power company rather than it being handled by the local delivery company.
An Introductory Guide to Electricity Markets regulated by the Federal Energy Regulatory Commission: https://www.ferc.gov/introductory-guide-electricity-markets-...
Deregulation and competition: https://en.wikipedia.org/wiki/Electricity_sector_of_the_Unit...