To be expected when the MBAs take over... I will admit that Cook has done a much better job of shepherding Apple than say, Sundar Pichai (barf) but Apple has exerted many of the same patterns of failure - lack of vision, vendor lock-in and squeezing customers for every last penny they're worth for short-term gains in stock price. It's all the same business school behavior that we need to expect from that type of person.