Meta's stock crashed 10% on announcing $10 bil extra in annual capex (All in GPUs)
Meta does not have unlimited financial firepower to release models for free. Its like saying you can't compete against someone who burns money. In theory true, in practice the 'someone' can run out of money.
Chinese models can get state backing. Mistral has French state backing etc. There's plenty of money to go around for huge technologies like this.