On the one hand, I am sympathetic to the general perspective of the original article.
On the other hand, that the same person is writing “hit pieces” and running a media relations company bears a certain resemblance to protection rackets of yore
As fun as it is to outline such a scheme, it seems incredibly implausible, since a person who's entire income is reliant on corporate media relations wouldn't bite the hand that feeds them to make a few dollars from a corporate enshittifier. Also, the path from 'hit piece' to 'rolling in the dough' seems kind of long and windy, and there are a few steps in there that I don't really get how they would work.
This is why the OP just insinuated the whole thing instead of saying it -- because when you write it down fully it sounds ridiculous.
If this guy loses a $10M/year job over these posts, his lawyer may well go through them to see if they are defamatory.