If any of the companies that wanted to exploit the lack of FCC enforced net neutrality did business with California they would have had a big problem.
If any of the companies that wanted to exploit the lack of FCC enforced net neutrality did business with California they would have had a big problem.
They could not get away with it. Otherwise, they would. There is little to no competition in the segment. And that must change.
How much can you make doing business with or in CA vs. grifting the rest of the nation and bad press? It's very risky move. CA won and Verizon et all blinked.
California adopted it's net neutrality law in 2018. 12 other states adopted net neutrality laws or executive actions, and over 100 local governments also did so, some before and some after the lawsuit over the federal repeal was resolved. Democrats in Congress in 2019 moved to legislatively reverse the repeal, and that passed through one house. Biden was elected in 2020, and either a legislative or executive reinstatement of net neutrality was expected.
All of this made meant that big ISPs would have to have patchwork rules in different jurisdictions if they wanted to skirt net neutrality and face a significant risk of having to unwind them. So, generally, no one did much that would go against net neutrality.