It might not seem like it but you're actually just asking me what my opinion on net neutrality is, which again, is completely unrelated to the topic at hand (Though I am strongly in favor of it FWIW). Again, the fundamental issue is "morally speaking, should these websites be forced to host speech". Comparing them to ISPs, utilities, or whatever other essential services makes no sense because these sites (massive social media platforms to be specific) are not basic necessities for living modern life.