What's a basic necessity? Do you think they should have their phone service cut off, because the phone company doesn't want those words being transmitted over their wires? It's worth noting that not too long ago electricity wasn't considered a basic necessity.
I think there's an inflection point where a website's scale morphs it into a utility that needs to be governed by different rules than smaller websites. Where the line exactly is is not clear, but the large social networks are definitely on the "different rules" side of it. And personally, my preference is that social networks and internet services become a lot smaller and more diverse than stay large and be governed by some regulatory framework.