Hey HN! I'm the co-founder of Double (YC W23). Earlier this year we decided to pivot our company and walk away from $5k, and we wanted to share our journey, the rationale behind our decisions, and the lessons we learnt along the way.
Also happy to answer any questions about it! :)
Congrats on the successful pivot. Must have been hard to walk away from a MRR revenue that's pointing up like that. Will try the new product