Perhaps not the best turn of phrase, since alcohol is illegal in Iran. However, they can make their own cheese just fine.
Not all wine and cheese is imported.
+ lack of imported wine or cheese should --eventually-- boost the appearance of local alternatives
+ lack of foreign video games? I don't think it's a cornerstone of the economy the way foodstuffs are. Will a local-grown alternative appear? Maybe; that depends on the local priorities and capabilities.
I think its a metaphor alluding to the black market trades of the wealthy leaders?