In some other comment I read this. Sounds very much like a curation thing. And now I'm wondering; isn't this part already covered by a lot of human beings now interacting with ChatGPT and the like?
My uneducated guess is that a company can scrape the whole world wide web and also have all the low quality content that comes with it, but then strengthen/curate their data and/or model by having it interact with humans? You give this thing a prompt, it comes up with some obvious nonsense, and then you as a human correct this by 'chatting' with it?