> it’d make business sense to use the equivalent of store brand music
They've been accused of almost exactly this: https://www.musicbusinessworldwide.com/spotify-is-creating-i...
Spotify denies doing this but you can google to find a lot of controversy over fake artists on Spotify.
A more recent variation on the theme: https://www.theguardian.com/uk-news/2024/mar/19/swedish-comp...