I would like to see Google create a marketplace for support. They allow people to buy some access to their internal systems, who then sell support service. There would need to be careful vetting and monitoring of the people who buy the access, but if that could be made to work, end users get access to support, and Google wouldn't have to staff it.

Of course, they would have to provide support to the support providers, but that would be a much smaller, more knowledgeable population.