Maybe I missed this in the article but I agree this is a major consideration. I find a lot of people might like "new" music but it's very much a slight riff on stuff they liked a long time ago. As a 30yo, good luck introducing anyone in the 25+ category to new albums that actually experiment into novel sounds and become the music of the current 20yo generation.

It's a little sad too because the internet unlocked so much "bedroom producer" potential from the entire world where before you had to be musically trained or get a lot more lucky. There's actually a talent explosion right now.