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> often people think problems are easy to solve from the outside because they just don't understand the problem

May I suggest the book "The Innovators Dilemma". Sometimes people who don't understand the problem manage to solve it in a much better way.

https://www.amazon.com/Innovators-Dilemma-Technologies-Manag...

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The "better ways" listed in this book were often worse at the metrics the old solution was targeting. They won out because they gained flexibility by loosening requirements. Personal computers were worse than minicomputers, but they were so much cheaper that they largely won out. The book is focused on the solution provider, not the consumer. The old providers lose out because they don't understand what the consumer values. OP is saying that the provider may be misunderstand the problem the consumer has when they offer a simple solution.

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